Topshop vs Urban Outfitters Essay Example for Free

Topshop vs Urban Outfitters Essay Topshop was established in 1964 within a Sheffield department store called Peter Robinson in U. K. In 1974, Topshop was taken out of Peter Robinson and set up as a standalone retailer. It is a chain retail clothing store that operates in more than 20 countries. It is part of Arcadia Group, which was also owns a number of well-know outlets including Burton, Dorothy Perkins, Miss Selfridge and Wallis. It is mainly known for womens clothing and its primary sales come from clothing and fashion accessories. Their womenswear carry dresses, tops, bottoms, bags, shoes, accessories, cosmetics and lingeries. Their mission is to bring in high street fashion at affordable price, their clothing style is very edgy, chic and classy. Their target customers are students to upper-middle class, demographic from 18 to 30s. Urban Outfitters is an apparel company that was incorporated in 1976. The company was originated as â€Å"Free Peoples Store† in Philadelphia in 1970, with concentration of â€Å"funky† household items and clothing. The founder were two Philadelphians, Scott Hayne and Scott Belair. The companys womenswear carry dresses, swimwear, tops, bottoms, bags, outerwear, accessories and intimates. Their products are urban hipster style, vintage feel with a modern twist, something that you can wear everyday. They target at young adult market, age from teens to 20s. Both Urban Outfitters and Topshop are specialty retail store. Topshop s visual merchandising at the front door is quite eye-catching. I think the clothes on the mannequins give a clear picture of what their product style is and what they are selling –cutting edge style. Their recent exterior is displaying mannequins which are facing inside the store rather than outside, this stimulates ones curiosity to enter the store and find out how the front view of the mannequins look like. The merchandise that are featured in the window are positioned on the ground floor, mostly in the center of the store where the themed merchandised items are located. Urban Outfitterss store window decor is not as appealing compare with Topshop. However, they are able to give out a message of their style—earthy, hip and unconventional style. Most of their merchandise that are featured in the window are located on the ground floor but they are not easy to be found as products are placed in different section. Merchandise of Topshop is organized by category, theme and clearance with different size range while Urban Outfitters is organized by category, designers and clearance with different size range. Sale merchandise in Topshop is positioned on the top floor of the store. They are placed according to category and located in a different area. Clothing from 10% to 30% off and shoes from 30% to 60% off. Sale merchandise of Urban outfitters is also positioned on the top floor of the store. However, they are grouped in a sale zone. Clothing and shoes from 30% to 40% off. In Topshop, all clothing are hanging on the rack, part of the accessories are placed on the table but mostly are hanging on the rack. Shoes are displayed on the wall mounted shoe rack while a few of them like boots are placed on the table within the same category section. On the other hand, Urban outfitters have their clothing both hung on the rack and folded on the table. Shoes are displayed on the wall mounted shoe rack and some are placed on the table. Accessories are displayed both on the rack and table. Books and toys are placed on either the table and the shell. Topshop is a UK national brand, their vendor assortment include collaboration with other designers. Recent collaboration is the JW Andersons collection which was launched last friday September 14, 2012. JW Anderson is a london fashion week star designer. The Topshop store in Soho has a special designed partition located by the entrance door to showcase the whole JW Andersons collection. Topshop also collaborated with starts like British supermodel Kate Moss and British artist Stella Vine in 2007. Urban Outfitters carry private label brands, all label products are mix together and placed by category. However, expensive products are organized by label brands in a particular section. In Topshop, there is a big sign of directory on the mirror wall with backlight letters next to the escalator which is hard to miss. In addition, clear signage underneath the escalator shows you the directory of the next floor while you are taking the escalator up. There are posters on the wall shows message like items on sales and student discount. In contrast, Urban Outfitters has no signage for direction used inside the store, but there are signage above the racks that indicates a particular priced group of items. Topshop is not publicly traded while Urban Outfitters is. Urban Outfitters is one of the retail brands under Urban Outfitters Inc. It is a publicly traded American company and is owned and chaired by Robert Hayne. The company is also held by several large investors, such as Fidelity Management Research Company, Maverick Capital Ltd, Vanguard Group, and Capital Guardian Trust Company. According to NASDAQ website posted on September 21, 2012. The total net sales during the second quarter of Urban Outfitters Inc. has increased increase 11% to $676. 3 million, the net sales by brands grew 14. 1% to $310. 7 million at Urban Outfitters. Topshop prices vary from line to line to accommodate all aspect of spectrum. One of their popular line â€Å"Mainline† offering classic style is marked at a reasonable pricepoint. On the other hand, â€Å"Premium† line is focus on shoppers of quality products who are looking for detailed, superior material apparel is on a higher pricepoint. Urban Outfitters prices does not vary much from label to label, products are marked at the same price range at a reasonable pricepoint. There are a few high-end label brands on a much higher pricepoint than the regular brands. In conclusion, both stores offers similar merchandise with the same merchandising philosophy. However, Topshop covers a wider range of target customers than Urban Outfitters. However, the only draw back within Topshop is its failure to provide prices that accommodate their large student market. Both of their style is very different and does not portray the same merchandising message. Topshop is more internationally recognized due to its market diversity and intense marketing strategies. I think Urban Outfitters should broaden their global threshold, for instance, expanding their market to Asia.

A New Nation of Individuals :: Literature Papers

A New Nation of Individuals Abstract As John Savage articulates, â€Å"Nothing costs enough here,† in Huxley’s Brave New World (1932) of bottled automata, where maelstroms of soma-ingesting, Malthusian orgies casually toss human life about (239). Nothing is dear when the freedom to choose disappears because individuals â€Å"don’t know what it’s like being anything else† (74). Removing choice is simply a method of brainwashing that only subdues human nature for the short-run. Consider Sigmund Freud's views of private property: In abolishing private property we deprive the human love of aggression, certainly a strong one, though certainly not the strongest; but we have in no way altered the differences in power and influence which are misused by aggressiveness, nor have we altered anything in its nature. Aggressiveness was not created by property. (Kumar 384) Aggressiveness, too, was not created by choice. This essay proposes a utopia based on individual freedom, derived from a laissez-faire economy and semi-socialist meritocracy. A New Nation of Individuals First existed the individual; then a group of individuals established government via a social contract. Thus, as Percy Bysshe Shelley writes, "(g)overnment has no rights; it is a delegation from several individuals for the purpose of securing their own. It is therefore just, only so far as it exists by their consent, useful only so far as it operates to their well-being" (qtd. in Chianese 282). Such basic democracy founded the United States of America—yet modern democracy has gone terribly awry, and power now lies in the hands of few rather than many. Ideally, "(t)he highest purpose of Nature, which is the development of all the capacities which can be achieved by mankind, is attainable only in society, and more specifically in the society with the greatest freedom," and the greatest freedom can only be obtained, as Thoreau believed, through a government that governs least (202). In order for the individual to maintain full rights and a completely separate, private sphere of self, government must be just large enough to protect man's unalienable rights, Thomas Jefferson's "life, liberty and pursuit of happiness," but not overstep its boundaries onto the slippery slope of tyranny or oppression. A utopian society should thus stem from a meritocracy that allows for maximum individuality and freedom of choice while protecting man from one another, specifically through universal education and healthcare, and a laissez-faire economy founded on a flat-rate sales tax. A New Nation of Individuals :: Literature Papers A New Nation of Individuals Abstract As John Savage articulates, â€Å"Nothing costs enough here,† in Huxley’s Brave New World (1932) of bottled automata, where maelstroms of soma-ingesting, Malthusian orgies casually toss human life about (239). Nothing is dear when the freedom to choose disappears because individuals â€Å"don’t know what it’s like being anything else† (74). Removing choice is simply a method of brainwashing that only subdues human nature for the short-run. Consider Sigmund Freud's views of private property: In abolishing private property we deprive the human love of aggression, certainly a strong one, though certainly not the strongest; but we have in no way altered the differences in power and influence which are misused by aggressiveness, nor have we altered anything in its nature. Aggressiveness was not created by property. (Kumar 384) Aggressiveness, too, was not created by choice. This essay proposes a utopia based on individual freedom, derived from a laissez-faire economy and semi-socialist meritocracy. A New Nation of Individuals First existed the individual; then a group of individuals established government via a social contract. Thus, as Percy Bysshe Shelley writes, "(g)overnment has no rights; it is a delegation from several individuals for the purpose of securing their own. It is therefore just, only so far as it exists by their consent, useful only so far as it operates to their well-being" (qtd. in Chianese 282). Such basic democracy founded the United States of America—yet modern democracy has gone terribly awry, and power now lies in the hands of few rather than many. Ideally, "(t)he highest purpose of Nature, which is the development of all the capacities which can be achieved by mankind, is attainable only in society, and more specifically in the society with the greatest freedom," and the greatest freedom can only be obtained, as Thoreau believed, through a government that governs least (202). In order for the individual to maintain full rights and a completely separate, private sphere of self, government must be just large enough to protect man's unalienable rights, Thomas Jefferson's "life, liberty and pursuit of happiness," but not overstep its boundaries onto the slippery slope of tyranny or oppression. A utopian society should thus stem from a meritocracy that allows for maximum individuality and freedom of choice while protecting man from one another, specifically through universal education and healthcare, and a laissez-faire economy founded on a flat-rate sales tax.

Politics and Education Essay

Education can develop the personality of a person not physically but mentally as well. An educated person can look at a certain issue from various perspectives. A politician has to control over a large community therefore, he needs some extra ordinary skills and the first thing which can make him distinguished, is his qualification. Education can increase his communication and speaking skills. A politician is a social member and his interactions with people are frequent, therefore, he needs maturity and sensibility in his talk and behavior. This is certainly possible with proper education. A politician is the representative of a nation and he should be the perfect person by all means and education plays an important role in making anyone perfect to a great extent. But then, I don’t necessarily think that they need to have degrees in a particular field but broader understanding would certainly help. They must have minimum qualification†¦they need to be knowledgeable and must understand the laws. Politicians like Abraham Lincoln set an example of people who had no real formal education and look at the jobs they did and the leadership they offered†¦It is true that there have been great leaders who were uneducated, Kamaraj in India, for example. But, such gems are a rarity. In life, compromises must be made. Until an intelligent and foolproof plan exists for electing such gems from the public, we must resort to what is best for the common man. An educated person is more likely to do a good job as a politician than an illiterate person. Education is a process that makes people more humane and teaches them a lot about the country, how to express themselves through effective communication and so on I think the only key thing they need to be educated in is the Constitution and process of government. A lot of the early leaders of the country were not well educated even for the time. Some foundation of knowledge is beneficial and they definitely need to be able to reason and learn. They need leadership quality, power in speech, integrity, sincerity, honesty and purity in whatever actions they take for development of country.

The theme of perseverance in Forrest Gump - Free Essay Example

Sample details Pages: 2 Words: 633 Downloads: 7 Date added: 2019/08/02 Category Cinematographic Art Essay Level High school Tags: Forrest Gump Essay Did you like this example? On July 6 of 1994, the two hour and twenty-two-minute film, Forrest Gump, hit movie theater screens. The movie was adapted from a book Forrest Gump written by Winston Groom in 1986. The movie was directed by Robert Zemeckis, who also was the director of The Polar Express. Don’t waste time! Our writers will create an original "The theme of perseverance in Forrest Gump" essay for you Create order The movie grossed more than 660 million dollars! There were so many different storylines throughout the movie that allowed almost anyone to connect with the characters. We could say the genre is a romantic drama, but it also has scenes of action and even a little comedy. This movie won six Academy awards to include: Best Picture, Best Actor in a Leading Role, Best Director, Best Visual Effects, Best Adapted Screenplay, and Best Film Editing. If that does not define a hit movie, then what does? Tom Hanks played the main character, Forrest Gump. He was amazing in this role because he stood up for himself and made a way for success in his life. Hanks has a lot of acting experience. He has acted in 76 movies, a popular one being the Disney movie Saving Mr. Banks. Sally Fields played the role of Ms. Gump. She has also starred in numerous movies, one being Mrs. Doubtfire where she also played the role of the mother. Jenny, who was Forrests childhood love, was played by Robin Wright who has also acted in many movies but an all-time favorite, Wonder Women. Forrest Gump is the story of a special man who sits on a bench at a bus stop in Savannah, Georgia as he tells his life story. As a child, he was at a disadvantage having braces on his legs and a low IQ, but that never stopped him from leading a full life. He attended college at the University of Alabama to play football, signed into the Army and fought in the Vietnam War, saved the life of Lieutenant Dan, became a ping pong champion, ran across the nation, and was a successful businessman establishing a shrimp boat business named Bubba Gump. Throughout his whole life, he managed to always keep his sweet childhood love, Jenny, in his mind. Forrest was a nice dressed fella. His mama told him you could always tell a lot about a person by their shoes. Forrest had many different shoes throughout his life. Beginning as a child he had shoes with braces. Forrest broke out of these braces when he was being bullied and Jenny yelled Run, Forrest, Run! as he was being chased. Then as Forrest grew up, he experienced football cleats and combat boots from war. Jenny added to his collection, buying Forrest a pair of Nike running shoes, which were used to run across the nation. Forrest went on to play football in college and later enter into the war. He was not intentionally supposed to play football, but the speed he had made him an unintentional athlete. Gump was also an unintended hero in the Vietnam war, as he saved Lieutenant Dan and tried to save his best friend, Bubba, along with other survivors. The sound effects and music choice were very impactful in this movie. When Jenny returned home to Forrest in Alabama, they dance to the song Sweet Home Alabama. Another song is Fortunate Son which was played when Forrest went to the Vietnam War. This song has references to those who serve and represent the flag and the colors red, white, and blue. The theme revealed in Forrest Gump was perseverance. My mama says you gotta put the past behind you before you can move on. Forrest never looked back, viewed life positively and dealt with whatever came his way. This Academy-Award Drama has a message for everyone Life is like a box of chocolates, you never know what you are going to get. Keep living!

The Importance Of A Healthy Life - 1400 Words

A healthy life is important and deserving to every human living on this planet. Regardless of race, gender, ethnicity, social status, sexual orientation, family background, etc., every human on this planet deserves the right to feel good, be healthy and happy. Being healthy means different things to different people. It could mean traveling, spending time outdoors, it could mean not being sick, not taking medications, enjoying luxuries like massages, spa time, it could be exercise such as yoga, Pilates, running; but whatever being healthy means to you, it is feasible no matter your budget, time constraints or basic lack of knowledge to gain the skills to become the best version of yourself you want to become. To us, being healthy means†¦show more content†¦I grew up playing every sport, hiking, swimming, mountain climbing, etc., so I never understood the â€Å"lazy† attitude until I began working as a Paramedic in Stockton 6 years ago. I didn’t understand why people would â€Å"allow themselves† to become obese and have multiple hea lth problems. I blamed it on laziness not knowing any better. I became a Paramedic because I thought I could save the world and help everyone in it. Little did I know, I was taught SO MUCH more than I have had the ability to pass on to others. I began speaking with people who were sick. I said often â€Å"but your too young to have†¦.† whatever ailment was troubling them. I began asking questions. â€Å"How did you get here†, â€Å"what do you think about your lifestyle allowed this to happen†? Sometimes the answer began with some form of abuse or neglect as a child, sometimes it was the thought that it is too expensive to eat well, and sometimes, more often than not it was a complete lack of knowledge that there was any other way to live. Lifestyles are passed down from generation to generation. Most of these communities had never left their 5-block radius, let alone the highway 5/99 bubble. One of my favorite Professors (Renee Spruce-Veatach) said to our class during one of many heated debates about this exact issue, â€Å"You don’t know what you don’t know, if you don’t know you know it.† This sentence gave me the awareness I needed to understand where manyShow MoreRelatedhealthy food and its importance1077 Words   |  5 Pagesï » ¿Healthy Eating and Its Importance â€Å"To eat is a necessity, but to eat intelligently is an art† Francois de La Rochefoucauld (1613 - 1680). Eating is necessary in order to live; but to eat with knowledge is a talent in it self. Unhealthy eating is one of the fastest growing health risks today. Obesity is a contributing factor... Premium2359  Words10  Pages The Perception of Healthy Food at Universiti Kuala Lumpur Pasir Gudang Title: Perception’s of healthy food among UniKL MITEC community ChapterRead MoreThe Importance Of Eating Healthy960 Words   |  4 PagesThe Importance of Eating Healthy Eating healthy is imperative for your life. A healthy diet is the key to being fit. It is unlike any other regimen. You will feel so pure, balanced, and alert. A solid regimen even prevents some health issues. You will love your body and your body will love you if you begin healthy eating habits. There are significant reasons why eating healthy is vital to your health. Maintaining healthy eating habits does so much for your body. Eating healthy can prevent and controlRead MoreNutritional Survival For Diabetics : The Center For Disease And Prevention1308 Words   |  6 Pages(Edelman, p.256). There are many issues health issues associated with diabetes. 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I want to become a Physical Education teacher, to teach children the importance of being physically fit and physically active. In edition to teaching the importance of being and staying healthy, I want to give the younger generation the opportunity to play sports. Through playing sports a child may feel a since of purpose or importance. This may deter a life of crime or a drug-abuse. Through being a teacher I want to be a good example for my students. Most childrenRead MoreTeaching Your Kids about the Importance of Hard Work In the current world people tend to think1400 Words   |  6 PagesTeaching Your Kids about the Importance of Hard Work In the current world people tend to think that hard work is a punishment and that success is a matter of chance and luck. But hard work is solely the amount of time spent working on a goal, strength put in the work, and determination of being optimistic to achieve success or a good end result. Teaching young children about the importance of hard work is a valuable gift any parent, teacher or mentor can offer to them. Here are some of the importantRead MoreObesity : A Major Contributory Factor For Obesity823 Words   |  4 Pages 1.1. Health behaviour and obesity Obesity is a health condition which can be prevented by promoting healthy behaviors (WHO, 2003). Obesity involves a multifaceted connections between genetic and hormonal factors and social and environmental influences. For an instance sedentary lifestyle, unhealthy dietary patterns and socioeconomic status are factors which promote obesity and overweight. Evolution of nutrition as a result of urbanization is a major contributory factor for the obesity epidemicRead MoreEating Together, By Barbara Fiese And Marlene Sehwartz967 Words   |  4 Pageschildren’s life? Sharing meals as a family is the most influential activity that can prevent the weakening of societies. Indeed, the successful family is the core that builds stronger societies. Everyone needs to eat. Barbara Fiese and Marlene Sehwartz illustrate that â€Å"Shared mealtimes are an immensely symbolic event, not only for specific families, but as a barometer of community health† (â€Å"Reclaiming the familyâ₠¬ ). However, it is not easy for many families to eat together due to the pace of life. It is

Nurses During The Vietnam War - 1492 Words

Nurses that served in the Vietnam War experienced a tremendous amount of horrific tragedies and stressful events. They are commended for all of the time they served and the dedication to their country, along with the advice they brought home with them. All of the nurses who signed up for the war were volunteers. Approximately 7500 US military nurses served in Vietnam during the war (Scandell 600). Women volunteered for a number of reasons such as to begin a military career, acquire more nursing training, or to pay for a nursing education. Patriotism and a sense of duty were ultimately the motivating factors behind their decision. An army nurse summed up these reasons for volunteering when she said, I had a very good friend die in Vietnam and another friend severely injured. How could I say, â€Å"Oh no not me,† when the men my age were going. What I thought I should say was, â€Å"How come not me. ** From earlier in their lives, girls learned the responsibility of caring for others. While boys played baseball outside, girls played house inside. They viewed themselves as mothers, sisters, and friends- not as individuals (Norman 7). Nursing then became the logical career choice for women. Once they arrived in the war zone, Army, Navy, and Air Force nurses experienced professional strains of working with young, severely wounded casualties who were often younger than them. A Navy nurse recalled, All our patients suffered multiple traumas, but what were most difficult were theirShow MoreRelatedThe Vietnam War Of Vietnam1534 Words   |  7 Pages The Vietnam War began November 1st, 1955 and ended April 30th, 1975. It was a long costly war that involved North Vietnam and their Southern allies, known as Viet Cong, against South Vietnam and its main ally the United States. This war was very unpopular at home and would end with the withdrawal of the United States and the unification o f Vietnam under communist control. 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The ones who did were normally treated as second class soldiers; their role was perceived only as a helpmate instead of a soldier, and they were often put in dangerous situations

Return Of The Native By Hardy Essay Example For Students

Return Of The Native By Hardy Essay Thomas Hardy feels that Edgon Heath, the setting of the novel The Return of theNative is a powerful, scary, dark and dreary place. He uses various techniquesto express this attitude. Some of the techniques he used to convey this thoughtare diction, imagery, syntax, and tone. The diction he choose was specific andconcrete, presenting an actual place that was depressing. The words he usedattempted to present a specific, concrete perception of things. Such as when hewrites, approaching the time of twilight and the vast tract of unenclosed ildknown as Egdon Heath embrowned itself moment by moment. This presents aspecific place, time and a specific insight which leaves with the thought of adarkening, scary place. Imagery played a very important role in Hardingsportrayal of the heath as a powerful, scary, live place. The imagery develops alight and dark imagery. The heath, earth is the dark and gloomy image, while thesurrounding nature is light and good. He refers to the heaths color as,embrowned itself moment by moment, and says that the hollow stretch ofwhitish cloud shutting over the sky. He refers to the heath as dark on manyoccasions, he says the earth with the darkest vegetation In such contrastthe heath wore the appearance of an installment of night. .. darkness had to agreat extent arrived hereon.. . the heath exhaling darkness. These referencesof the heath as dark, give us a gloomy, somber feel of the heath. Harding alsouses metaphors to make us aware of the power and life that Edgon Heath has. Asin when he says the face of the heath by its mere complexion added half anhour to evening the place became full of a watchful intentness now: for whenother things sank brooding to a sleep the heath appeared slowly to awake andlisten. These metaphors and personifications allow us to see that the heathis more than a hunk of dirt, it has a life and energy. Syntax is also used toenhance the power of the heath. Harding uses a combination of medium length andlong and involved length sentences. These lengths enhance the feeling of powerthat Harding wants to express, because they are lengthy and have a body. Theyarent short and quick, each sentence says what it has to say and delivers it.These sentence exemplifies the strength and ability that the heath has. Thesentence length is effective because each sentence allows Harding to go intodetail about a specific detail about the heath, such as the power and strengthit has. Harding also used more than 6 compound sentences in the description ofthe heath. This is so he can elaborate on a specific characteristic of theheath, as in The face of the heath by its mere complexion added half an hourto evening: it could in like manner retard the dawn, sadden noon, anticipate thefrowning of storms scarcely generated, and intensify the opacity of a moonlessnight to a cause of shaking and dread. Harding also used it to compare theheath as in, Looking upwards, a furze- cutter would have been inclined tocontinue work; looking down, he would have decided to finish his faggot and gohome. The tone of the description of the heath is morose, somber and gloomy. Inthe description, Harding only describes the heath as dark and scary. He choosesto illustrate these things and gives the story a morose feeling. His somber andgloomy tone is reflected in his attitude toward the heath. The tone makes theheath appear seem scarier and more powerful. Thomas Hardy delivers a powerfuland firm attitude towards Edgon Heath. He feels that it is a dark, scary andliving place. .u65a1a4b931f15d2ac8ee6303e93af18e , .u65a1a4b931f15d2ac8ee6303e93af18e .postImageUrl , .u65a1a4b931f15d2ac8ee6303e93af18e .centered-text-area { min-height: 80px; position: relative; } .u65a1a4b931f15d2ac8ee6303e93af18e , .u65a1a4b931f15d2ac8ee6303e93af18e:hover , .u65a1a4b931f15d2ac8ee6303e93af18e:visited , .u65a1a4b931f15d2ac8ee6303e93af18e:active { border:0!important; } .u65a1a4b931f15d2ac8ee6303e93af18e .clearfix:after { content: ""; display: table; clear: both; } .u65a1a4b931f15d2ac8ee6303e93af18e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u65a1a4b931f15d2ac8ee6303e93af18e:active , .u65a1a4b931f15d2ac8ee6303e93af18e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u65a1a4b931f15d2ac8ee6303e93af18e .centered-text-area { width: 100%; position: relative ; } .u65a1a4b931f15d2ac8ee6303e93af18e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u65a1a4b931f15d2ac8ee6303e93af18e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u65a1a4b931f15d2ac8ee6303e93af18e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u65a1a4b931f15d2ac8ee6303e93af18e:hover .ctaButton { background-color: #34495E!important; } .u65a1a4b931f15d2ac8ee6303e93af18e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u65a1a4b931f15d2ac8ee6303e93af18e .u65a1a4b931f15d2ac8ee6303e93af18e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u65a1a4b931f15d2ac8ee6303e93af18e:after { content: ""; display: block; clear: both; } READ: Secret Essay He uses and combines various literary techniques in order toachieve his goal of convey his feelings towards the heath to his readers.